Jack Dudum Jr., known as J.J. by friends and colleagues, is a Principal at Discovery Land Company, a premier private residential resort development company with more than two dozen project across seven countries, including the United States, and two continents.

Born in San Francisco, California, J.J. attended University of Southern California in the early 90s where he earned a spot as a walk-on for the football and baseball teams. After graduating with a degree in business communication, J.J. and his brother launched several successful restaurants in the Bay Area. While J.J. still has a deep love for the Bay, he has called southern California home for the last 30 years, and through his early membership at The Hideaway Club in La Quinta, J.J.’s appreciation for Discovery and his relationship with Mike Meldman began.

Almost two decades later, he is now involved in numerous facets of all Discovery Land Company projects, with a focus on creating and evolving the unique social fabric that exists at Discovery’s communities. Creating this social fabric is critical to each project, as it shapes the unique culture of each club and is the foundation of what has made Discovery a world-renowned brand and lifestyle.  Through this role, J.J is an integral part of everything from site selection, early buyer curation, hiring and management of the sales and marketing teams, and project design – always ensuring that it evolves so that the tenth anniversary of a property is even better than the first.

J.J. was also central to the creation and development of Casamigos tequila and still holds a vital role in the company, both pre- and post-sale to Diagio, which continues to gain tremendous regard as the hottest and fastest growing brand in the sprits industry.

With his dynamic career experience, J.J. has developed a diverse group of relationships ranging from CEOs and founders of Fortune 500 companies to Hall of Fame athletes and world-renowned celebrities. Through these deep relationships, J.J. is actively involved as an investor, board member, and partner in dozens of brands and various early-stage companies. 

Across J.J.’s many endeavors, his personal values and the family-focused brand pillars of Discovery remain paramount.  Whether at the Dudum home or a five-star Discovery dining venue, anyone in his presence can feel J.J.’s established roots in hospitality and relationship-building. His table is hard to miss – always filled with lots of laughter, interesting people, great food, and, of course, a bottle of Casamigos.